With such vast experience across television, entertainment and consumer brands, I build exciting strategies to reach audiences in the most engaging and creative ways, across established and emerging platforms. Informed by real data and cultural trends, every strategy I produce has creativity, innovation and efficiency at its heart.

I’ve led on content production on the biggest and smallest scales, from primetime TV shoots to influencer campaign content. I’m always ready with a bank of creative ideas that work for your platforms of choice, always delivering on business objectives while entertaining your audience.

You want your brand to look good, and I do too. I’ve led the creative direction, look and feel, and design process of bringing brands to life online countless time, ensuring its instantly recognisable and visually stand out fro mthe rest.

I regularly budget for, onboard and manage teams of producers across major campaigns, building the most efficient teams for every project. My extensive network of freelance creatives positions me perfectly to crew up the top talent, and lead them through any project.

Training sessions are also a passion of mine. I love passing on my real-world experience as a leading social media expert to the next generation of digital talent.

With a background in journalism, I specialise in developing tone of voice and editorial bibles for the biggest brands. I make every word count, shaping how you sound online, and in turn, how your audience perceives you.