BBC Studios - BBC Earth

Joining forces with BBC Studios in 2023, I led a large-scale digital content project for landmark factual series, Earth. At the helm of this team, I was responsible for producing a range of promo trailer reversions, clips and GIFs, creative vertical videos for TikTok, Reels and YouTube shorts, as well interactive Instagram Stories and immersive paid media assets.

Working with key stakeholders across marketing, production and commissioning, I ensured content fit cross-departmental briefs, increasing awareness and reach of this exciting new series.

My main creative challenge was turning big scientific concepts into accessible, engaging content, while bolstering @BBCEarth’s vertical video offering. With 9.8 million followers on Instagram and 12 million on YouTube alone, quality, integrity and compliance was key. I not only led the team to produce top tier content for BBC Earth’s channels, but managed the full end-to-end production process, including pitching strategy and creative ideas, briefing in edits, leading meetings and brainstorming sessions with key stakeholders, personally editing video and image content, and leading on final delivery.