Channel 4 - various shows

As part of the 4Studio team in 2022, I produced a wide range of digital content for key daytime and primetime shows, including Steph’s Packed Lunch, Taskmaster, SAS Who Dares Wins and 8 Out of 10 Cats Does Countdown.

This required me to take a collaborative approach, working with strategy, design, edit and publishing teams to lead the full end-to-end content process, all the way from paper edits to final delivery. This also included liaising with key stakeholders including commissioners, show execs and the legal team, to ensure all content was on-brand and compliant with editorial policy.

I also looked to analytics and reporting to inform my creative decisions, regularly communicating with in-house strategists to ensure everything was created with maximum performance and engagement in mind.