Love Island

I began my Love Island journey in 2019, working across five series until 2023. During my time I rose through to ranks to Senior Digital Producer, leading teams across numerous campaigns for reality TV’s biggest hitter.

All of my broadcast experience, social media expertise and Love Island knowledge blended perfectly together, enabling me to successfully manage the daily content output to over 7 million fans, across social platforms and the show’s app. Alongside managing the logistics of teams on location, I also launched the brand on TikTok in 2020 (taking it up to over 1 million followers by 2022), led on digital strategy, creative direction, tone of voice and look and feel.

Original content was also key to building excitement around each series. I led the charge on producing and capturing many bespoke pieces with major talent, from exclusive villa tours to reactions from the winners moments after they’re announced.

In addition, I managed content requirements for the show’s numerous commercial partners, ensuring their placements on our social feeds looked their best and content was optimised for maximum reach.

We alway used access to talent to fuel our social channels, amplifying the biggest moments. At the end of the 2023 series, I shot the exclusive first reaction with the winning couple, capturing a genuine, heart-warming moment minutes after the result had been announced. It amassed close to 3 million views on Instagram alone.

When big names come to the villa, we capitalised on their appeal by getting them involved in bespoke content for our channels. For Sean Paul’s appearance in 2020, I scripted this fun weather forecast, combining show-specific tropes with Sean’s own lyrics, creating an entertaining on-brand video.

Launching a campaign has to make an impact, building excitement for fans that their favourite show is back with a bang. In 2023 I achieved this while leading the team, honing all copywriting for our launch assets, which caught the attention of pun-master Greg James, leading him to read out our copy on the Radio 1 Breakfast Show.

Clever, engaging copy paired with high quality assets with a consistent look and feel resulted in a hugely successful launch of the series, reaching millions of fans before the show had even begun.

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