Cartoon Network - Gumball VIP App

Copywriting is one of my strongest suits, which I put into play during my time working with Cartoon Network on the creation of their Gumball VIP App. This new technology allowed children to play along with an interactive quiz, which would only appear in the app when each episode aired live.

I was tasked with creating all copy for the app, covering over 20 episodes worth of quiz questions, as well as copy for holding screens, prize pages and more. The copy had to be accurate, engaging and age appropriate, ensuring children enjoyed this interactive add-on to their favourite TV show. Working collaboratively was also key to this project, as my copy had to fit within certain UX design elements while hitting the right tone of voice.