Suzuki x Take That

In 2019, I led on Suzuki’s branded content campaign with Take That, working within ITV Studios. As a Senior Digital Producer on this project, I was responsible for conceptualising, pitching and executing original content that placed Take That in the world of Suzuki, meeting the requirements of several stakeholders.

As part of a huge production alongside the creation of their TV ads, I organised everything from shoot locations, kits, props and cars to feature on screen, in addition to producing Take That on camera. I also managed the campaign’s digital budget, ensuring we were efficiently resourced and got the most content out of our shoot opportunities.