I joined the Dancing on Ice digital team in 2018, leading on digital output across four series until 2021. Our task was to attract a youth audience to the iconic show by building first class social and digital channels.

During my time on the team I touched every part of digital content production, including capturing backstage photography, shooting with talent, editing videos, crafting props, scripting for our digital presenters, managing the social content calendar, populating the show’s official website, uploading content to YouTube, organising shoots, producing talent on camera, and manning the social channels during live TX.

Access to talent enabled us to regularly capture exclusive bespoke content to build a USP for our channels, as did access to additional show footage, such as audio from the skaters’ mics each week.